Derksen News and Industry Trends

By Mike Schmidt on 4/6/2017 1:42 PM
Inserting the required product information can clutter your label and/or package. Here are 6 recommendations for increasing shelf appeal for your product while maintaining legible, complete and truthful disclosures.

Use free technology to tackle extremely small type. Direct shoppers to leverage their technology. For example, there are free apps for Android and iPhone that convert a smartphone camera into a magnifying glass. Revisit labels to clarify exactly what needs to be stated on the label & what can be referred. Then include a webpage URL or QR code and phone number. If appropriate hard-copy handouts can be made available. Emphasize function over form when it comes to label disclosure language. High-contrast dark type on light background tends to work best. Be totally truthful. This has always been good business. But with consumers becoming more savvy and the increased influence of social media this becomes even more important. Be extremely careful about the words and images...