Can alluring packaging really alter a customer’s decision on whether to buy a product? A study conducted at Clemson University set out answer that question by quantifying packaging's impact on sales using state of the art technology. The study's conclusion may surprise you.
When you're placing or designing a bar code for your package, ultimately, the best thing you can do is consult with a bar code professional. But keeping these points in mind, will help you avoid headaches in the long run.
An interesting study conducted by TreeHouse Foods highlights opportunities for Private Label brands to connect with Millennials.
Thermochromic ink technology facilitates ink color changes.
Label design and materials combine to help Two James stand out on a shelf.